ASU and the 4 Cs of Social Media

Arizona State University Libraries (ASU) seems to be doing a lot of things very well with their social media.  Of the 4 Cs of social media, three are heavily in evidence at their blog, The Library Channel.  Conversation, Community, and Content Creation are the driving forces behind the blog, which ties together library news, exhibitions and events, the Library Minute videos, and other multimedia including recordings of events and addresses around the campus.

Links to the other social media platforms the library utilises, including Facebook, Twitter, Flickr and YouTube, are pinned at the top of the sidebar, which also contains the twitter feed further down.  Nearly all of these platforms encourage communication through commenting, responding, and rating, and community involvement through tagging and sharing.  All posts have comments enabled to encourage community feedback.

Building a stronger community is also achieved through the content of the posts, encouraging readers to participate in events in person, and be involved with the libraries on campus during their studies.

The Library Minute videos are very strong examples of content creation.  They are short YouTube videos, each on the subject of a service, event, hint, or how-to to to make student life easier at ASU.  New videos are posted on The Library Channel blog, and they are archived on a featured playlist at ASU’s YouTube channel.

Each video is sharply scripted to be informative and entertaining with many images, soundbites and short clips of popular culture mashed-up into the presentation.  The presenter is engaging and professional without being too dry, or over-the-top.

The entertainment value of the Library Minutes, their short run-time and the YouTube featured playlist’s autoplay function conspire to ensure viewers will watch more than one…  More like 15.

The only one of the 4 Cs that is not as obvious in the finished product is collaboration.  There is probably a great deal of collaboration happening behind the scenes to achieve such results in the other 3 Cs, with libraries working with web teams, AV teams, exhibition curators and staff, and student groups, but it is difficult to see such work revealed in the finished product.

The following is my favourite Pythonesque Library Minute:

 

 

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~ by nomidale on January 26, 2012.

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